As digital technologies have made information abundant, our attention has become the scarce resource – and in the digital “attention economy,” technologies compete to capture and exploit our mere attention, rather than supporting the true goals we have for our lives. For too long, we’ve minimized the resulting harms as “distractions” or minor annoyances. Ultimately, however, they undermine the integrity of the human will at both individual and collective levels. Liberating human attention from the forces of intelligent persuasion may therefore be the defining moral and political task of the Information Age.