America

America

Minneapolis Aeronautic missionary of the silent majorities, I jump with cat-like tread from one airport to the other. Now it’s the blazing woods of New Hampshire, casting a fleeting reflection in the mirror of New England. Yesterday, it was the steepling gentleness of...
Bill Bernbach’s resignation letter

Bill Bernbach’s resignation letter

May 15, 1947 Dear __: Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship...
Four Thousand Weeks

Four Thousand Weeks

When you finally face the truth that you can’t dictate how fast things go, you stop trying to outrun your anxiety, and your anxiety is transformed. Digging in to a challenging work project that can’t be hurried becomes not a trigger for stressful emotions but a...
In the Beginning was the Command Line

In the Beginning was the Command Line

The analogy between cars and operating systems is not half bad, and so let me run with it for a moment, as a way of giving an executive summary of our situation today. Imagine a crossroads where four competing auto dealerships are situated. One of them (Microsoft) is...