The print on the elevator’s DOOR CLOSE button was almost worn off. I pointed it out to Mother and said, “I bet there are a few psychiatrists in this building.”
“What makes you say that?”
“Look at the button.”
“So?”
“In the elevator industry, a DOOR CLOSE button is called a pacifier button. They’re installed simply to give the illusion of control to your elevator ride. They’re almost never hooked up to a real switch.”
“I still think you should get a dog.”

2004


TO BE FILED UNDER
beatles · control · dog · door close · douglas coupland · eleanor rigby · elevator · illusion · lift · mothers · pacifier · placebo button · psychiatry





