Bill Bernbach’s resignation letter

Bill Bernbach’s resignation letter

May 15, 1947 Dear __: Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship...
Three Ladies In The Morning

Three Ladies In The Morning

The midtown hotel restaurant was almost empty at eleven-thirty in the morning. Three waiters were talking in a corner, leaning against the wall. A young waitress was going from table to table and cleaning out the ashtrays with a wet rag. No one was seated at the...
Bright Lights, Big City

Bright Lights, Big City

The train shudders and pitches toward Fourteenth Street, stopping twice for breathers in the tunnel. You are reading about Liz Taylor’s new boyfriend when a sooty hand taps your shoulder. You do not have to look up to know you are facing a casualty, one of the...
Letter to D – A Love Story

Letter to D – A Love Story

You refused to follow the fashion and had your own ideas about what to wear. You refused to let advertising or marketing supply you with needs you didn’t feel. On holidays, we’d stay either ‘with a family’ in Spain, or in modest hotels or...
Time Keeping Time

Time Keeping Time

In advertising terms, I would always be classed as the ‘before’ rather than ‘after’, whether before cosmetic surgery, low-fat biscuits or psychotherapy. Strangely I often felt somehow more than the after though… In hindsight I think this...