Orbital

Orbital

Today is his four hundredth and thirty-fourth day in space, a tally arrived at over three different missions. He keeps close count. Of this mission it’s day eighty-eight. In a single nine-month mission there are in total roughly five hundred and forty hours of morning...
Bill Bernbach’s resignation letter

Bill Bernbach’s resignation letter

May 15, 1947 Dear __: Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship...
Weapons of Math Destruction

Weapons of Math Destruction

Big Data processes codify the past. They do not invent the future. Doing that requires moral imagination, and that’s something only humans can provide. We have to explicitly embed better values into our algorithms, creating Big Data models that follow our...
The Machine Stops

The Machine Stops

“And even the lecturers acquiesced when they found that a lecture on the sea was none the less stimulating when compiled out of other lectures that had already been delivered on the same subject. “Beware of first-hand ideas!” exclaimed one of the most advanced of...
The Machine Stops

The Machine Stops

For a moment Vashti felt lonely. Then she generated the light, and the sight of her room, flooded with radiance and studded with electric buttons, revived her. There were buttons and switches everywhere—buttons to call for food, for music, for clothing. There was the...
In the Beginning was the Command Line

In the Beginning was the Command Line

The analogy between cars and operating systems is not half bad, and so let me run with it for a moment, as a way of giving an executive summary of our situation today. Imagine a crossroads where four competing auto dealerships are situated. One of them (Microsoft) is...